Atrax Group appoints Michal Wisniewski to lead business development in Europe and Middle East.
Specialist weighing and dimensioning company Atrax Group has appointed Michal Wisniewski in the new position of business development director for Europe and the Middle East, responsible for spearheading Atrax’s sales, and nurturing existing and new client and partner relationships across the region.
Michal Wisniewski is based in Poznań, Poland. He previously held a similar position at Dimark, one of Atrax’s valued baggage handling system (BHS) integrator clients, also located in Poznań.
“Michal brings with him a wealth of experience in the aviation and baggage handling systems sector,” says Atrax Group founder and managing director, Kevin Maurice. “During his time at Dimark, Michal earned our trust and respect through his professionalism, industry knowledge, and strong client relationships. We’re delighted to have him on board at Atrax.
“Bringing Michal into Atrax as a dedicated resource for the European and Middle Eastern markets is just one of several planned initiatives for Alf Lomberg, our international sales director, to coordinate an expanded international sales effort. We are confident that Michal’s appointment will help us continue to deliver exceptional service and value to our clients across the European and Middle Eastern markets,” Kevin Maurice said.
Having worked alongside Atrax for many years, Michal Wisniewski says he is excited to have the opportunity to work for the company and help Atrax grow across the region: “I have long admired Atrax for its innovation and its well-established position as a global leader in weighing, dimensioning, and data capture solutions for the airport and logistics industries,” he says.
“I’ve spent many years in leadership roles within the airport and baggage handling business, I’ve seen firsthand how Atrax’s technology sets the benchmark for performance and reliability. I look forward to helping strengthen Atrax’s presence across Europe and the Middle East — two regions where we still see potential for growth. By deepening relationships with our existing partners and exploring new opportunities, I would like to support Atrax’s clients, airports and logistics operators in achieving greater efficiency, accuracy, and operational excellence,” Michal Wisniewski said.
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About Atrax Group
Atrax Group is the world leader in the design, manufacture, integration and support of weighing, measurement and related control systems for the airport and logistics industries. Atrax systems are installed in over 800 airport sites across more than 165 countries and territories. The company is headquartered in New Zealand with product manufacturing in New Zealand, Malaysia and China.